Welcome! This is the story of a career that spans copywriting, UX content design, creative, leadership, product strategy, IA, and AI.
I believe that every brand and digital product deserves a usability hug, so bring it in.
And if you want to learn more, let's talk.
Served as Director of UX Content at Upwork. Developed AI features, created an information architecture team and much more.
Strategies are dim ideas about what you should do and blazing north stars about what you shouldn't. I've delivered them to non-profit heroes and healthcare behemoths alike.
It's a big world out there. Where does your brand fit in? No matter how big, medium, or small, your brand deserves a place in the sun.
Content is everything. Literally.
I've concepted and designed every kind there is. From commercials to e-commerce sites, bus wraps to blog posts, museum exhibits to movie posters.
UX is the secret sauce on pretty much everything. Combined with a thoughtful content design, you're on your way to a delicious product or website.
This is where it gets really fun.
