Meredith Rose

This popular early online brand needed a new app that lived up to its “born online” birthright. Shopping for car insurance, summoning a tow-truck in the middle of night, and submitting an accident claim from the side of the road had to be easier than falling off a log. (Don’t worry, you can report that in the app, too.)

I started with lots of competitive analysis, then designed and redesigned the flow, added a much needed progress bar, reordered the entire user journey to make more sense. I performed a ton of user testing to nail down usability pitfalls before they fell into code cement. It was some of the best, most targeted user testing I’ve ever seen, and it helped us reduce and refine the content into its most essential, most informative, and most fun self. End result: a brand new app that blew the doors off the competition.

I led a bright team of UX designers and UX Content Designers at Constant Contact, a plucky MarTech darling that is still going strong today. As a player/coach UX leader I also initiated and led foundational IA research that was a first-of-its-kind at the company.

In the early days of Covid, we were one of the first companies to get resources up and flowing for our users. My team worked fast and got the right info to the right hands which was a proud moment for us all.

Zillow has an awesome open mind. And for the crazy suite of branded ideas we were pitching, they were going to need it. We proposed everything from a friendly, tattooed virtual agent named Rebecca who could guide new buyers through the experience of purchasing their first home, to a native app filled with indispensable tools for everyone like financing tips, resources on interior decorating, and a local plumber directory.